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Yanky Perl-smile square_low-.png

VISIONARY CREATIVE        AND DESIGNER

INTERNATIONAL BRAND BUILDER

About

          Yanky Perl is a visionary leader for modern brands and marketing teams trusted by founders, executives and firms, to turn vision into real business outcomes.

Trusted partner for industry leading brands 

How Yanky Works 

          With over a decade of experience as a creative director, art director, designer, and brand strategist, Yanky has shaped brands from the inside out. He’s launched companies from 0–1, repositioned brands mid-pivot, and led award-winning design and strategy teams.

          Today, he works with founders, leadership teams, and agencies to bring clarity, consistency, and momentum to their most important brand decisions.

FROM        IDEA
TO         IMPACT

Yanky partners with clients in three ways:

(01)

BRAND STRATEGY

The purpose, vision, mission, values, positioning, and the thinking that guides every move.

(02)

BRAND IDENTITY

Naming, design, logos, visual systems, that is the face and feel of your brand.

(03)

BRAND MARKETING

Messaging, storytelling, campaigns, the engine that drives demand.

           Yanky is typically brought in during brand launches, pivots, fundraising, and growth phases.

Brands that Yanky helped shape

          From finance to fashion, SaaS to hospitality, Yanky works across industries to launch, scale, and reposition brands with bold creative and smart strategy.

Yanky’s Approach

Every great brand starts with a vision, followed by creativity.

          Led by curiosity and emotional intelligence, Yanky asks sharp questions, works lean, and goes hard when needed. He creates work that redefines ideas, shifts perspectives, and leaves a meaningful impact, to the business, to the audience, and to the people behind the brand.

Professional Experience 

Designer

Design Director

Art Director

Creative Director

Brand Strategist

Marketing Consultant

(2020)

Yanky launched a global design challenge during lockdown

          300+ hilarious COVID-themed brand logo remakes by designers around the world.

(2022)

Listen to Yanky talk about building a brand (Yiddish)

(2024)

Yanky launchs President’s Work to lead brands with purpose and power

          A bold brand consultancy built to lead with clarity, craft, and strategy.

Let Yanky lead your brand forward

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You're in good company!

© YANKY PERL

YANKY PERL

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