Of course, there’s the candy and the daydreaming and the midnight oil.
But I do have a process.
Enter; The Hunt™.
It might show up differently on the
invoice, but aaaanyway:
The Hunt™ is about chasing strategy from my first interaction with you, so that my work can capture the impact you’re paying for.
At every step, I pursue your long-term outcomes by ensuring your brand is recognized at every single customer touchpoint. Every visual asset, down to the smallest element, is clear, consistent, and makes the correct, lasting impression.
I aim to understand your core brand, learn about all your products and services, and get clear on your unique selling point(s).
I compile the current brand perception from a number of public sources, identify your target market(s), and analyze your nearest competitors.
Strategy & Positioning
I define exactly where on the market landscape your brand lives, and zero in on the right direction to build out your brand’s future.
This is when my drawing board and I have a quiet moment alone. I create various design concepts to be able to find the best long-term brand solution.
Then I create a full visual identity system and showcase how the strategy, positioning and design come together across all touchpoints.
Execution & Implementation
Finally, I prepare all the files in all the formats needed for print and digital use, and coordinate production with the rest of your team.
This is how I get your brand to work for you.
The Hunt™ ensures that I create an adaptable visual brand identity and personality that remains consistent across all touchpoints, and immerses your customer in a comprehensive brand experience, so it continues building your reputation long after you’ve forgotten what you paid me.
Ready for the next step?