Project 
Overview

Time is running out and we can’t afford to wait.

Hatzolah responds when every second matters. But as the community grows,  emergencies need to cover more ground then ever, response times stretch, and lives hang in the balance.

This campaign challenged the community to step up like the volunteers do every day. “Time’s Up” became more than a call for donations—it became a movement.

Built around the idea that Hatzolah members give their time, the campaign asked the public to give theirs.

Through direct messaging, emotional urgency, and a full toolkit for members to fundraise personally, the campaign turned time into action—and action into impact.