Generations is a fashion-forward maternity boutique.
With all the new trends and styles, it's more than just
maternity clothes, they are creating a fashionable
experience for every mom to be.

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We created a timeless identity system, with a new logo design, color palette, and style across all touchpoints.

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For the logo design, we started with refind serif letterforms that represents the past and added a modern sans serif font that represents the future.

and it seamlessly transitions into the custom wordmark, combining together the past and future.