Generations is a fashion-forward maternity boutique.
With all the new trends and styles, it's more than just
maternity clothes, they are creating a fashionable
experience for every mom to be.
We created a timeless identity system, with a new logo design, color palette, and style across all touchpoints.
For the logo design, we started with refind serif letterforms that represents the past and added a modern sans serif font that represents the future.
and it seamlessly transitions into the custom wordmark, combining together the past and future.
Design - Yanky Perl