ABOUT YANKY
About
Creative direction meets strategic clarity.
Yanky Perl is a brand marketing consultant and creative leader with a reputation for helping companies turn ideas into impact, and businesses into brands.
Known for his sharp eye, strategic mind, and hands-on approach, Yanky works with founders, teams, and agencies to build brands that are clear, consistent, and built to lead.
BIO
For Yanky, design has always been more than a career. it’s a calling. From the very beginning, he poured himself into every project, obsessing over the details to create work that wasn’t just beautiful but truly meaningful. That obsession became instinct. And that instinct evolved into something broader: a way to build lasting brands through story, structure, and smart strategy.
Seriously, branding is one of Yanky’s natural habitats. He’s a rare animal. If you ask his wife, he’s an endangered species.
There aren’t many like him who can balance deep creative craft with business clarity and commercial outcomes.
To paraphrase Jay-Z: “I’m not a designer, baby. I’m a designer, baby.”
Over the past 15+ years, Yanky has shaped brands from the inside out. From designer to art director, creative director, brand strategist and marketing consultant, he’s helped startups find traction, nonprofits drive awareness, and growth-stage companies prep for scale, funding, and IPO.
His work spans far beyond visuals. Yanky has built and led high-performing design and marketing teams, structured internal brand departments from the ground up, and developed scalable processes that help creative teams run with clarity, autonomy, and purpose.
He’s just as comfortable refining a campaign narrative as he is defining an org chart or building the systems that keep a brand growing from the inside.
He’s built brand design systems, crafted narrative-driven campaigns, led award-winning creative, and developed visual languages used across digital products, printed materials, and physical environments.
You could say he’s just a boring white guy — until you give him some colors to play with.
Yanky’s work reflects a belief that first impressions matter, and so do lasting appearances. Whether he’s building from zero, leading from within, or realigning what’s already working, he brings clarity and craft to every decision.
This work is personal. And when he’s in, he’s all in.
BACKGROUND
Yanky Perl was raised in Brooklyn, where design was never abstract, it was practical, hands-on, and real. He learned by doing, jumping into projects early and obsessing over how to make things not just beautiful, but useful. Inspired by his brother’s entrepreneurial eye and creative instinct, he understood from a young age that good design doesn’t just decorate, it drives.
What started with designing logos and brand bibles became something bigger: a curiosity for business, an appetite for big-picture thinking, and a respect for how strategy turns ideas into momentum.
Over the years, Yanky immersed himself in every side of the process , from solo design execution to building internal teams, pitching C-suites, and shaping entire departments. His career has blended the creative and commercial: part strategist, part system-builder, part storyteller.
That mix of deep craft and real-world experience is what sets his work apart. Yanky creates brands and builds them to work — and to last.
CAPABILITIES
Connect every visual aspect of your brand identity experience with the following:
AWARDS
Yanky’s work has been part of award-winning teams, recognized for their craft, clarity, and impact.
