While reneveting and refreshing the local store, Cafe 28 needed to rebrand with a new logo and design language, that will reflect on the new and improved experience. 

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Bringing a new and improved cafe experience to the local audiences, Cafe 28 is known for really delicious food and a cozy environment, with that we created the slogan Bite into Brooklyn Goodness.​

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​We created a verity of illustrations for the brand identity, that will work as a visual system and be adaptable across the entire brand.