While moving to a new location, Long's Bedding needed to rebrand with a new logo and design language, that will reflect on the new experience.
With Long’s Bedding reach in the higher-end consumer market, and with bedding availabilities in the lower-end sector, they needed an identity that will relate to everyone at once. We crafted the bed from the letter L, for Long’s Bedding
Art direction - Yanky Perl
Design - Yanky Perl