JHP & SON
Sometimes it’s serif and sometimes it’s sans. The old vs the young. The brand story and the logo. It’s one.
The combintion of the typeface represnts what JHP&SON stands for. With the letters JHP in a classic serif font it reflacts on its founder, the trust and relations built with the years. The letters SON are designed in a modern Sans Serif font; representing the current generation; showcasing the growth and how far they've come.
Art direction - Yanky Perl
Design - Yanky Perl